On Demand
Trailer Editors
Access producer-managed creative talent who deliver on-brand previews, teasers, and trailers at scale.
On Demand
Case Study
Skills + Staffing + Scalability
Netflix faced the challenge of scaling its trailer production to meet the demands of a rapidly growing global audience. This required discovering, hiring, and onboarding a large number of skilled editors capable of transforming static content into dynamic trailers across multiple languages and currencies. Additionally, Netflix needed to manage the unpredictable workflow inherent in the streaming industry's cyclical demand.
Enter StudioNow.
Enter StudioNow.
The StudioNow Solution
Netflix partnered with StudioNow to build a solution that sourced, trained, and curated a robust supply chain of creatives to quickly produce high-quality trailers for thousands of titles in multiple countries and languages.
Growth + Savings
The StudioNow trailer editing solution became a cornerstone for Netflix's operations and a fundamental component of their continued success globally.
EDITORS HIRED
185+
COUNTRIES REPRESENTED
19
TRAILERS EDITED
1000+
SAVINGS REALIZED
40%
Our Process
Understanding Needs
StudioNow collaborated closely with Netflix to identify the specific skills required for producers to meet Netflix's high standards. Together, we defined and refined a scalable approach for global production, ensuring alignment with Netflix's vision.
The StudioNow Network
StudioNow's lead in-house producers underwent comprehensive training from Netflix's team through both in-person and virtual sessions. At the same time, we engaged our extensive creative network, vetting editors across multiple global markets to meet Netflix's requirements.
Producer-Led Teams
StudioNow's team of trained in-house producers managed and guided our global bench of curated editors. This strategy resulted in a robust team of certified editors ready to work on Netflix titles, ensuring quality control and seamless integration for efficient trailer production.
Global Editing Simplified
StudioNow streamlined global vendor payments for Netflix, consolidating hundreds of transactions into a single payment gateway and minimizing transaction fees. By integrating Netflix's existing pool of skilled editors into our Creative Network, StudioNow ensured efficient management and protection from employment liability.
The sourcing and audition process trained hundreds of editors to work on Netflix titles, centralizing a significant portion of Netflix's ongoing work. This created a streamlined, efficient mechanism for production, offering editors new opportunities for skill development and career growth.
StudioNow and Netflix prioritized recruiting editors from underserved communities to enhance diversity and inclusion. Following the success of this model, Netflix has expanded the collaboration to include designers and copywriters. This version maintains the key points while presenting them in a concise and collaborative manner.
Thank You!
Brett Hughes | StudioNow
bhughes@studionow.com
bhughes@studionow.com